红色药丸与蓝色药丸

红色药丸与蓝色药丸（英语：red pill and blue pill）是一个出自黑客帝国的迷因，象征着在将会揭示令人感到不安的真相和残酷现实的“红色药丸”与保持愚昧无知并继续平凡生活的“蓝色药丸”之间做出选择。

起源

在《黑客帝国》中，反叛军领袖Morpheus向主角Neo提供了红色药丸和蓝色药丸之间的选择。红色药丸代表着不确定的未来，它将使他摆脱母体产生的虚拟现实的奴役控制，并让他逃脱进入现实世界，但生活在“现实真相”中则更加艰钜和困难；另一方面，蓝色药丸代表一处美丽的监狱，它将使他回到无知，在母体的模拟现实中毫无拘束地生活在舒适的梦境之中，而最终Neo选择了红色药丸。^[1]

作为政治隐喻

此后，红色和蓝色药丸的概念在美国被广泛用作政治隐喻，尤其是在网络仇恨文化中，“服用红色药丸”或“红色药丸”意味着由主流媒体所操控的“民意”中醒觉起来，从而获得独立于固有政治偏见的见解；而“服用蓝色药丸”或“蓝色药丸”意味着毫无保留地继续接受这些“偏见”^[2]^[3]。这些“偏见”可以包括对全球暖化、犹太主义、白人至上主义等议题的通常看法^[3]^[4]。

参考资料

^ Matrix, Produced by Joel Silver, Directed by The Wachowskis,1999
^ Ganesh, Bharath. The Ungovernability of Digital Hate Culture. Journal of International Affairs. 19 December 2018, 71 (2): 30–49 [2024-10-02]. （原始内容存档于2024-09-10）. Despite their tenuous coalitions and the fragmentation and fracturing that many observers of the “alt-right” have identified, digital hate culture does have a “common spirit” that is based on the tropes of the Red Pill and white genocide. ... Often used as a reference to a state of mind, the sense of being “red-pilled” in the context of digital hate culture refers to the idea that leftist political ideologies (which, for the purveyors of hate refers to the entire spectrum of feminists, Marxists, socialists, and liberals) have deluded the population and conspired to destroy Western civilization and culture.
^ ^3.0 ^3.1 Cunha, Darlena. Red pills and dog whistles: It is more than 'just the internet'. Aljazeera. September 6, 2020 [March 17, 2023]. （原始内容存档于2024-08-20）. 'You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe,' Laurence Fishburne’s character Morpheus tells Neo. 'You take the red pill, you stay in Wonderland and I show you how deep the rabbit hole goes.' The hero takes the red pill, which is meaningful to these groups who feel the world has mistreated them. Gathering in online echo chambers, they feel like heroes for seeing the world for what it is, for being brave enough to handle it and strong enough to show others. Little do they realise that their red pill of truth often leads them down a path of delusion, the very thing they think they are rallying the rest of the world against. ... They hang out on YouTube or in internet forums and weave a web of conspiracy theory around themselves, in which they are the ultimate victims, and their scapegoats some unlikely victors in the game of life – groups typically marginalised by society: Jewish people, Black people, other people of colour, and, of course, women.
^ Lewis, Becca; Marwick, Alice. Taking the Red Pill: Ideological Motivations for Spreading Online Disinformation. (PDF). University of Pennsylvania Annenberg School for Communication. December 2017 [2024-10-02]. （原始内容存档 (PDF)于2024-05-24）. As group members are radicalized – a process they refer to as “redpilling” – their ideologies and distrust of the media feed on each other and ultimately inform a broader shift in their understanding of reality and veracity. As a result, they may view highly ideological and factually incorrect information as truthful, thus complicating understandings of disinformation.

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[1] Matrix, Produced by Joel Silver, Directed by The Wachowskis,1999

[2] Ganesh, Bharath. The Ungovernability of Digital Hate Culture. Journal of International Affairs. 19 December 2018, 71 (2): 30–49 [2024-10-02]. （原始内容存档于2024-09-10）. Despite their tenuous coalitions and the fragmentation and fracturing that many observers of the “alt-right” have identified, digital hate culture does have a “common spirit” that is based on the tropes of the Red Pill and white genocide. ... Often used as a reference to a state of mind, the sense of being “red-pilled” in the context of digital hate culture refers to the idea that leftist political ideologies (which, for the purveyors of hate refers to the entire spectrum of feminists, Marxists, socialists, and liberals) have deluded the population and conspired to destroy Western civilization and culture.

[:0-3] 3.0 ^3.1 Cunha, Darlena. Red pills and dog whistles: It is more than 'just the internet'. Aljazeera. September 6, 2020 [March 17, 2023]. （原始内容存档于2024-08-20）. 'You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe,' Laurence Fishburne’s character Morpheus tells Neo. 'You take the red pill, you stay in Wonderland and I show you how deep the rabbit hole goes.' The hero takes the red pill, which is meaningful to these groups who feel the world has mistreated them. Gathering in online echo chambers, they feel like heroes for seeing the world for what it is, for being brave enough to handle it and strong enough to show others. Little do they realise that their red pill of truth often leads them down a path of delusion, the very thing they think they are rallying the rest of the world against. ... They hang out on YouTube or in internet forums and weave a web of conspiracy theory around themselves, in which they are the ultimate victims, and their scapegoats some unlikely victors in the game of life – groups typically marginalised by society: Jewish people, Black people, other people of colour, and, of course, women.

[4] Lewis, Becca; Marwick, Alice. Taking the Red Pill: Ideological Motivations for Spreading Online Disinformation. (PDF). University of Pennsylvania Annenberg School for Communication. December 2017 [2024-10-02]. （原始内容存档 (PDF)于2024-05-24）. As group members are radicalized – a process they refer to as “redpilling” – their ideologies and distrust of the media feed on each other and ultimately inform a broader shift in their understanding of reality and veracity. As a result, they may view highly ideological and factually incorrect information as truthful, thus complicating understandings of disinformation.

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