运动休闲风(英语:Athleisure)是将运动服于日常穿着的风潮[1][2],自2010年代开始普及,其穿搭可以包括瑜伽裤紧身裤运动鞋及运动型的短裤[3]。它可能由时装品牌所带起,随着纺织材料的改良,促使运动服饰变得更加百搭、舒适和时尚[4]

市场规模及趋势

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据《今日美国》及《华尔街日报》于2015年的报导,运动休闲风的市场正在增长,取代典型的工作服款式,致使牛仔裤销售萎缩。2014年的市场规模为350亿美元,按年增长达8%[5][6][7]

参考

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  1. ^ 運動休閒風潮:穿的不是時尚,是一種態度. The Cycle. [2023-08-08]. (原始内容存档于2023-08-10). 
  2. ^ 「運動休閒風athleisure」曾經是時尚圈禁忌之詞!? 如今已是革命性穿搭潮流. Vouge Taiwan. 2018-11-08 [2023-08-08]. (原始内容存档于2023-08-10). 
  3. ^ I Hated Shorts Until Athleisure Became a Thing. Glamour. 2017-08-23 [2022-12-06]. (原始内容存档于2023-04-16). 
  4. ^ Aktar, Alev. Active or Idle, Everyone Is Wearing Gym Clothes Now. Entrepreneur. 2014-11-30 [2017-12-04]. (原始内容存档于2022-08-01). 
  5. ^ DiBlasio, Natalie. Retailers rush to tap Millennial 'athleisure' market. USA Today. December 29, 2014 [2022-12-06]. (原始内容存档于2023-04-12). ...Sales for 'athleisure,' a new clothing category ... comfy-casual-athletic action ... Millennial women are flocking to athleisure clothing—fashionable, dressed up sweats and exercise clothing—for their casual go-to clothing for both leisure and work. For many of the Millennials, jeans have dropped to a distant second for weekend wear. 
  6. ^ D'Innocenzio, Anne. Jeans face uncertain future amid yoga wear rage. USA TODAY. September 6, 2014 [2022-12-13]. (原始内容存档于2023-04-17). ...Levi Strauss, which invented the first pair of blue jeans 141 years ago, is among jean makers that acknowledge their women's business has been hurt. 
  7. ^ Holmes, Elizabeth. Athleisure: A Workout Look for Every Occasion. The Wall Street Journal (Video). May 5, 2015 [2022-12-06]. (原始内容存档于2023-04-17). ...athletic-inspired, casual look...