SM文化宇宙
SM文化宇宙（英语：SM Culture Universe），是由SM娱乐制作的共同世界。
| SM文化宇宙 | |
|---|---|
| 创作者 | SM娱乐 |
| 所有者 | SM娱乐 |
| 年份 | 2020 |
开发 编辑
"现在，我们正在前往光娅的世界。我们正身处于波动剧烈的第四次工业革命时期，不仅COVID-19，其他疾病和气候变化也可能随时出现。随着科技的进步，未来人类生活将会发生更多改变，正如我们先前所提到的，未来将是明星与机器人共存的世界。我们将SM文化宇宙（SMCU）视为未来娱乐世界的关键价值与愿景，并将推出新女团Aespa作为率先开创未来娱乐新篇章的首个企划。"
—李秀满, SM娱乐制作人兼主席, 在建构共享宇宙方面[1]自2004年起，SM娱乐开始致力于打造自己的文化宇宙[2]。在策划阶段，李秀满构思出一个“创新且强大”的叙事风格[3]，并以此为基础创建了一个世界观。他认为，创作、传递故事，并进入世界观是一种竞争[4]。因此，他们不是创建一个被解释为象征或隐喻的世界观，而是创作了包含全新且极具吸引力的角色和故事情节的故事内容。李秀满相信，这个故事是表现艺术家和音乐的基本元素，也是取得成功的关键[5]。
2020年 编辑
10月28日，李秀满作为韩国文化代表之一，出席了第一届世界文化产业论坛（WCIF），在主题为“COVID-19疫情后的世界娱乐产业和文化宇宙的未来”[6]的演讲中发表了主题演讲。在演讲中，李秀满强调他们正在朝着梦寐以求的未来娱乐世界更进一步[7]。他宣布，他们将透过新女子团体Aespa来实现SM文化宇宙的愿景，并以“新颖和创新”的方式继续前进，如同他们过去所做的一样[8]。
11月11日，SM娱乐的执行董事朴俊英出席了由国土交通部和首尔特别市厅主办的“城市，打开天空”UAM首尔示范和无人机出租车试飞活动。朴俊英在活动中阐述了文化科技在未来移动产业中的重要性。SM在李秀满的未来愿景下，不断挑战文化和技术的融合，并准备成为一家超越娱乐领域的“科技公司”[9]。李秀满称SM文化宇宙是SM的“核心价值观和愿景”[10]，旨在创造一个连接文化和娱乐的世界。他预测未来将是一个以人工智能和明星为主的世界。[11]
11月12日，SM娱乐的CEO李成秀和Super Junior成员崔始源代表韩国文化产业参加了面向全球华人商人的“韩国-世界华人企业家商务周2020”活动[12]。考虑到COVID-19疫情，活动以实时线上论坛的方式在全球举办[13]，并在YouTube上进行了直播。崔始源谈到SMCU是SM提出的“未来娱乐的核心价值观和愿景”[14]，并强调它不仅是一个被解释为象征或隐喻的世界观，而是一个“新的愿景和计划”，通过包含“有吸引力”的角色和故事情节的故事内容来表达艺术家和音乐[15]。崔始源提到Aespa是SMCU计划的“开始”，并补充说EXO、Red Velvet和NCT等各个团体的世界观和故事将独立展开[16]，有时会相互连接并产生新的故事。此外，他还表示Super Junior也是SMCU计划的一部分，希望观众能够期待这个团体在未来呈现的各种不同故事。[17]
2021年 编辑
6月23日，SM娱乐与韩国科学技术院（KAIST）签署了一份联合元宇宙研究的谅解备忘录[18]。此前，李秀满曾与漫威娱乐、创新艺人经纪公司和英特尔等全球企业合作打造文化宇宙[19]。透过这份谅解备忘录，SM和KAIST计划在内容、人工智能和机器人等领域进行技术合作，共同开展数位头像生产相关项目和文化技术方面的学术研究[20]。SM将通过与KAIST文化技术学院的联合研究，致力于研究使用头像的元宇宙表演技术[21]。KAIST和SM计划透过这次合作，不仅追求表演的“完美”，还将推进技术的“进步”[22]。
6月29日，SM娱乐举行了SM Congress 2021，公布了公司的愿景和战略[23]。李秀满在开场白中表示，SM一直在“挑战从未有过的音乐内容体验”。他解释说，未来元宇宙时代的“原创性将会更有价值”[24]。李秀满还表示，他们已经预测、准备并开创了未来[25]。他告诉Aespa，他们正在以SM文化宇宙的名义扩展自己的世界观并创造自己的宇宙[26]，开始了“认真迈向一个全新世界”的旅程。此外，SM还宣布了有关SMCU的更多细节，例如可能计划开发的电影、应用程序和游戏，这些将允许粉丝进行互动[27]。
7月1日，第二届世界文化产业论坛（WCIF）以国际研讨会的形式举行，聚集了来自五个国家的重要人物，包括韩国、美国、中国、日本和印度[28]。论坛以“COVID后的音乐和娱乐产业的变革”为主题，李秀满、米高梅公司主席马克·伯奈特（制作了著名的选秀节目《The Voice》和《Survivor》）和在好莱坞拥有30多年经验的徐侠昌发表主题演讲[29]。李秀满在演讲中强调，“意想不到的”领域应与娱乐融合，创造“爆炸性的协同效应”，而韩国应成为“第一行动者”[30]。此外，他认为，未来引起关注的内容应是用户可以重建的“再创造内容”，并声称这种内容可以成为“第三货币”[31]。李秀满还表示，这是一个值得与文化和未来产业领袖以及K-pop分享的议程。[32]
媒体 编辑
漫画 编辑
| 书名 | 发行日期 | 作者 | 艺术家 | Ref. | |
|---|---|---|---|---|---|
| 首发 | 最后一集 | ||||
| SMCU : Red Velvet - The Story of ReVe | November 9, 2022 | November 11, 2022 | Kim Aromi | D D Kang | [33] |
专案 编辑
Aespa 编辑
SM娱乐宣布推出一个新的女子团体Aespa，作为SMCU计划的第一个项目[34]。该团体将提供全新的娱乐体验，包括有吸引力的故事情节和所有知识产权、视觉和表演，例如音乐、歌词和影片内容（包括音乐录影带）[35]。Aespa的故事情节将呈现艺人成员在现实世界和虚拟世界中的头像成员通过数字世界进行交流、互动和成长，这是现实和虚拟现实之间的中介世界[36]。此外，该团体的概念非常独特，将由现实世界成员、虚拟世界的头像成员以及支持和协助他们的神秘存在组成[37]。Aespa的故事情节将呈现全新的概念，其中现实世界成员和虚拟世界成员都拥有人工智能大脑作为不同的生物体[38]。
Cawman 编辑
CAWMAN是一个新的混合视频类型，结合了卡通、动画、Webtoon、动态图形、头像和小说元素，用于呈现SM文化宇宙（SMCU）[39]。据李秀满透露，目前正在讨论使用这种类型在好莱坞制作电影[40]。
相关术语 编辑
| 术语 | 描述 | Ref. |
|---|---|---|
| Ae (stylized as æ) | 网络上Aespa成员的虚拟角色，是根据他们在网络上传的所有数据所创建 | [41] |
| Black Mamba | 这个威胁破坏了现实与虚拟现实角色之间的联系，对全球造成危害 | [42] |
| Ether | 潜意识的海域 | [43] |
| Flat | 一个虚拟世界，人类与他们的“aes”共同生活 | [44] |
| Kosmo | 在Aespa和NCT的世界观中出现的未知世界 | [45] |
| Kwangya (광야) | “Black Mamba”和“ae”存在的平行时空 | [46] |
| My | 在“Kwangya”故事中意味着“最珍贵的朋友”的核心人物 | [47] |
| Naevis (stylized as nævis) | 连接Aespa和虚拟世界角色的人工智能系统和神秘实体 | [48] |
| Nu Evo | 全新进化 | [41] |
| Synk | 一个将Aespa与其虚拟角色连接的虚拟平台 | [49] |
| SynkOut | 与“ae”的强制中断联系 | [50] |
| Rekall | 让虚拟角色在现实世界中短暂出现的过程 | [51] |
| P.O.S (Port of Soul) | 让Aespa和他们的“aes”能够在现实世界中实现“同步”或共度时光 | [52] |
常设演员和角色 编辑
| 角色 | 艺人或团体 |
|---|---|
| 待公布 | 安七炫 |
| 宇宙的诞生 | 宝儿 |
| 光与声的速度 | 东方神起 |
| 超越国籍和所有权的太空旅行 | Super Junior |
| 声音女神 | 少女时代 |
| 五种光 | SHINee |
| 超自然力量 | EXO |
| 与神灵交流的卓越存在 | Red Velvet |
| 透过梦境和潜意识传达团结的使者 | NCT |
| 待公布 | Aespa |
回响 编辑
SM娱乐公司的计划“SM文化宇宙”受到了广泛的回响。星新闻的Gong Mi-na指出，这个计划融合了SM娱乐累积的技术和专业知识，被视为韩流市场的新模式[54]。同时，Gong Mi-na也称赞SM娱乐公司持续采用“尖端科技”，并引进了“进阶到下一个层次”的内容[55]。
体育Seoul的Kim Sun-woo认为，SM文化宇宙展现出了“扩展的世界观”，将超越大众的预期。此外，音乐业界官方表示，“虚拟形象的想法很新鲜，但关键似乎在于如何实现协作，以及能与粉丝建立多少联系。”[56]
纽西斯的Lee Jae-hoon称赞SM娱乐公司的各种实验，将其视为建立“文化帝国”的努力，与漫威电影宇宙相似，创造出具有多样世界观的IP内容[57]。SPOTV News的Jung Yu-jin报导称，业界对Aespa的虚拟形象世界观感到兴趣，认为它是“开创性的”[58]。而同公司Jang Jin-ri表示这个计划是SM娱乐公司试图成为超越韩国娱乐公司代表地位的“文化帝国”的努力[59]。最后，OhmyStar的Kim Do-heon将SM文化宇宙与漫威宇宙进行比较，认为它们都建立了虚拟世界观[60]。
参考资料 编辑
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