资讯经济学

资讯经济学（英语：Information economics），微观经济学中的分支。由美国经济学家乔治·斯蒂格勒在1961年率先提出，他个人认为：产品资讯的内容会对经济活动及消费者购买决策产生某部份的影响。

我们以最基本的产品价格资讯来看，市场上各家零售商对产品的价格不一，所以消费者为了追求最便宜的价格，会逐一比较各家的价格，以得出一个最低价格，而这个比价的动作我们称为“搜寻”。消费者搜寻时，势必会额外付出较多的时间及精力，因此消费者不会无限制的搜寻，而是到消费成本超过所预期获得的利益（指最低价格的价差）时就会停止下来。当然消费者在进行搜寻的动作时，会付出额外的时间、精力及金钱，当消费者搜寻到一个程度时，我们称为“边际成本＝期望边际效益”，这时消费者就不再继续搜寻。搜寻过程的成本支出，对应所得到的资讯，检测是否符合降低采购风险，提升采购的正确性，这就叫做“效益”，而边际成本＝期望边际效益则就是成本效益的损益平衡点。

参见

参考文献

Akerlof, George (1970). The Market for 'Lemons': Quality Uncertainty and the Market Mechanism," Quarterly Journal of Economics, 84(3), pp. 488-500. Cached copy.
Birchler, Urs, and Monika Bütler (2007). Information Economics. London, Routledge. ISBN 978-0415373463. Description （页面存档备份，存于互联网档案馆） and chapter-arrow-page links, pp. vii （页面存档备份，存于互联网档案馆）-xi. （页面存档备份，存于互联网档案馆）
Lippman, S. S., and J. J. McCall (2001). "Information, Economics of," International Encyclopedia of the Social & Behavioral Sciences, pp. 7480-7486. Abstract.
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Mas-Colell, Andreu; Michael D. Whinston, and Jerry R. Green (1995), Microeconomic Theory. Oxford University Press. Chapters 13 and 14 discuss applications of adverse selection and moral hazard models to contract theory.
The New Palgrave Dictionary of Economics (2008). 2nd Edition, selected entries:

Bubbles" by Markus K. Brunnermeier Abstract. （页面存档备份，存于互联网档案馆）

"Epistemic game theory: incomplete information" by Aviad Heifetz. Abstract. （页面存档备份，存于互联网档案馆）

"Information aggregation and prices" by James Jordan. Abstract. （页面存档备份，存于互联网档案馆）

"Information cascades," by , Sushil Bikhchandani, David Hirshleifer and Ivo Welch. Abstract. （页面存档备份，存于互联网档案馆）

"Information sharing among firms" by Xavier Vives.Abstract. （页面存档备份，存于互联网档案馆）

"Information technology and the world economy" by Dale W. Jorgenson and Khuong Vu. Abstract. （页面存档备份，存于互联网档案馆）

"Insider trading." by Andrew Metrick. Abstract. （页面存档备份，存于互联网档案馆）

"Learning and information aggregation in networks" by Douglas Gale and Shachar Kariv. Abstract. （页面存档备份，存于互联网档案馆）

"Monetary business cycles (imperfect information)" by Christian Hellwig. Abstract. （页面存档备份，存于互联网档案馆）

"Social networks in labour markets" by Antoni Calvó-Armengol and Yannis M. Ioannides. Abstract. （页面存档备份，存于互联网档案馆）

"Prediction markets" by Justin Wolfers and Eric Zitzewitz.Abstract. （页面存档备份，存于互联网档案馆）

Pissarides, C. A. (2001). "Search, Economics of," International Encyclopedia of the Social & Behavioral Sciences, pp. 13760-13768. Abstract.
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