战略计划(英语:Strategic planning)指一项受到重视,必须大规模运作的计划,在达成目的的过程中要运用各种战略,这类计划运用在不同的领域,如在管理学中是工商模型的一部分,另外也常用在军事上。

参考资料

编辑
  • Bradford and Duncan,, Simplified Strategic Planning,(Chandler House, 2000)
  • Kono, T. (1994) "Changing a Company's Strategy and Culture", Long Range Planning, 27, 5 (October 1994), pp: 85-97
  • P. Kotler, "Megamarketing", Harvard Business Review, (March--April 1986)
  • J. Naisbitt, Megatrends: Ten New Directions Transforming our Lives, (Macdonald, 1982)
  • T. Levitt, "Marketing myopia", Harvard Business Review, (July--August 1960)
  • M. Lorenzen, "Strategic Planning for Academic Library Instructional Programming." Illinois Libraries 86, no. 2 (Summer 2006): 22-29.
  • L. Fahey and V. K. Narayman, Macroenvironmental Analysis for Strategic Management&rdquo,(West Publishing, 1986)
  • R. F. Lusch and V. N. Lusch, Principles of Marketing, (Kent Publishing, 1987)

外部链接

编辑

Associations and Professional Societies

编辑

文献

编辑

相关条目

编辑