道德劝说是指借由诉诸道德以达到影响或改变行为的目的。

Moral Suasion, by Nikolai Nevrev英语Nikolai Nevrev (1893).

道德劝说分成两种:

  • 单纯道德劝说:是一种诉求利他行为展现[1]
  • 不单纯的道德劝说:借由当局明示或暗示的威胁来利诱当事人,使得当事人作出符合当局期望的的决定。[1]

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  1. ^ 1.0 1.1 Romans, J.T. Moral Suasion as an Instrument of Economic Policy. The American Economic Review. December 1996, 56 (5): 1220–1226.