YouTube創作者獎
獎項
YouTube創作者獎(英語:YouTube Creator Awards),俗稱YouTube播放按鈕,是影音網站YouTube設立的獎項,旨在表揚受歡迎的頻道。這個獎項是依據頻道訂閱數決定的,但並不是只要達到特定訂閱數就必定得獎,YouTube有決定是否授獎的權力。每個頻道在獲獎前都會經過審查,以確保該頻道符合YouTube社群規範[1]。YouTube不曾將這個獎頒授給會令人反感的頻道,也不頒授給政治性的頻道。[2][3]
福利和獎項
编辑福利
编辑這些級別不會有實體的獎勵,但會有其它好處:
- 石墨級,訂閱數介於1到1千人的創作者。
- 蛋白石級,訂閱數介於1千到1萬人以下的創作者。遊戲頻道的訂閱數必須超過1千才可開啟頻道會員功能。[4]
- 黃銅級,訂閱數介於1萬到10萬人以下的創作者。享有YouTube製片廠推出的各項福利,也可以參加 YouTube NextUp大賽。[5]
獎項
编辑當通過驗證的YouTube頻道達到特定的訂閱數,且有資格獲得YouTube創作者獎[1],會被授予一個金屬獎牌,上面印有YouTube播放按鈕符號,獎牌的尺寸各有不同,高訂閱數的獎牌尺寸較大。[6]
常見的獎牌的等級有三種[1],而更高等級的獎牌只有少數頻道獲得:
- 訂閱數超過10萬的頻道會被授予白銀創作者獎,舊版的獎牌是以鍍鎳白銅合金打造[7]。而截至2017年3月1日的新版本,裡面含有92%的鎳,5%的碳、2.5%的鋅,以及其他金屬[8]。2018年3月,白銀獎牌的設計變更,使它更不易受損,外觀更簡潔也更扁平[9]。而達到這個級別的頻道也有資格申請數位驗證。[10]
- 訂閱數超過100萬的頻道會被授予鑠金創作者獎,獎牌以鍍金黃銅打造。[7]
- 訂閱數超過1000萬的頻道會被授予鑽石創作者獎,是以鍍銀金屬製成。外觀設計與白銀、鑠金有別,是一個大型的透明按鈕[11][12]。截至2021年5月,有868個頻道達到這個等級。[13]
- 訂閱數超過5000萬的頻道會被授予客製創作者獎,這個獎項並沒有列在Youtube的創作者獎頁面,而每個創作者的顏色會有所不同:例如,T-Series獲得了無色獎,而Blackpink獲得了粉紅色底座上的黑色獎。帶有匕首(†)符號的頻道代表已向公眾公開了他們的自定義創作者獎。截至2021年7月,有27個頻道達到這個級別,包括:[13]
- PewDiePie† (December 8, 2016)[14][15][16]
- T-Series† (June 27, 2018)[17]
- 5-Minute Crafts (February 21, 2019)[18]
- Cocomelon (June 7, 2019)[19]
- SET India (June 20, 2019)
- Canal Kondzilla† (June 21, 2019)[20]
- WWE (October 24, 2019)
- Justin Bieber (February 3, 2020)
- Zee Music Company (February 7, 2020)
- Like Nastya Vlog (March 13, 2020)
- Dude Perfect (March 24, 2020)
- Kids Diana Show (March 30, 2020)
- Vlad and Niki (August 18, 2020)
- Zee TV (September 2, 2020)
- Blackpink† (October 4, 2020)[21]
- Marshmello (November 22, 2020)
- MrBeast† (January 3, 2021)[22][a]
- HYBE LABELS (January 9, 2021)
- Goldmines Telefilms (February 27, 2021)
- Movieclips (February 27, 2021)
- Shemaroo Filmi Gaane (March 27, 2021)
- Sony SAB (May 2, 2021)
- BangtanTV (May 21, 2021)
- Pinkfong† (June 29, 2021)[23]
- ChuChu TV (July 21, 2021)
- Ariana Grande (October 28, 2021)
- Ed Sheeran (November 13, 2021)
- 紅鑽石創作者獎授予訂閱數超過1億的頻道,截至2022年為止,只有T-Series[24]、PewDiePie[25]、Cocomelon、MrBeast[26]、Kids Diana Show和Like Nastya擁有。
批評
编辑因為獎項取決於訂閱數,在Techcrunch一篇2019年10月的文章中指出這個數字可以透過軟體代理程式(俗稱機器人)充高訂閱數。[27]
備註
编辑参考资料
编辑- ^ 1.0 1.1 1.2 YouTube Creator Rewards. YouTube. [April 12, 2016]. (原始内容存档于2017-08-25).
- ^ Weiss, Geoff. YouTube On 'Play Button' Awards: "Not All Creators Who Apply Will Receive Awards" - Tubefilter. Tubefilter.com. February 6, 2018 [June 9, 2018]. (原始内容存档于2018-06-13).
- ^ Alexander, Julia. YouTube says 'not all creators who apply' for Creator Awards will receive them. Polygon.com. February 2, 2018 [June 9, 2018]. (原始内容存档于2018-06-12).
- ^ Channel memberships eligibility, policies, & guidelines - YouTube Help. YouTube Help. [May 6, 2019]. (原始内容存档于2019-04-02).
- ^ 獎勵等級. YouTube. [2020-03-03]. (原始内容存档于2020-10-15).
- ^ YouTube Creator Hub. YouTube. [February 1, 2017]. (原始内容存档于2017-02-01).
- ^ 7.0 7.1 What is the Gold Play Button REALLY Made Of?. YouTube. [June 6, 2017]. (原始内容存档于2019-09-03).
- ^ What is the NEW Silver Play Button REALLY made of?!. YouTube. [April 29, 2018]. (原始内容存档于2019-09-04).
- ^ McPhie, Jonathan. Updates to YouTube's verification program. YouTube Creator Blog. September 19, 2019 [September 20, 2019]. (原始内容存档于2019-09-20).
- ^ Brouwer, Bree. YouTube Gives New Diamond Play Button To Channels With 10 Million Subscribers. Tubefilter. July 24, 2015 [April 12, 2016]. (原始内容存档于2019-04-10).
- ^ Dillon, Poppy. YouTube Announced Diamond Play Button. TenEighty. August 3, 2015 [April 12, 2016]. (原始内容存档于2019-01-17).
- ^ 13.0 13.1 Top 5000 Subscribed YouTube Channels (Sorted by Subscriber Count). [February 27, 2020]. (原始内容存档于2020-02-24).
- ^ @YouTube. Married to @marziapie 💍Revived our love of Minecraft ⛏️ Reached 100 million subscribers on YouTube ✔️ What a month to celebrate and congratulate @PewDiePie 👊 (推文). August 25, 2019 –通过Twitter.
- ^ PewdiePie's video on receiving the award. YouTube. [May 1, 2017]. (原始内容存档于April 7, 2019).
- ^ YouTube Sends PewDiePie Custom Ruby Play Button To Commemorate 50 Million Subscribers. TubeFilter.com. [May 1, 2017]. (原始内容存档于April 27, 2017).
- ^ @KEEMSTAR. YouTube awarded @TSeries with a 50 Million Play Button. (推文). September 11, 2018 [September 30, 2018] –通过Twitter.
- ^ UC295-Dw_tDNtZXFeAPAW6Aw YouTube Stats, Channel Statistics. Socialblade.com. [2019-05-24]. (原始内容存档于February 24, 2017).
- ^ Cocomelon was the first nursery rhyme to hit 50 million subscribers in the video. youtube.com. [June 7, 2019]. (原始内容存档于2020-10-21).
- ^ KondZilla celebra os 50 milhões de inscritos [KondZilla celebrates 50 million subscribers]. kondzilla.com. July 17, 2019 [December 12, 2020]. (原始内容存档于2021-02-08) (葡萄牙语).
- ^ BLACKPINK Becomes The First Korean YouTube Channel To Receive The Ruby Play Button. koreaboo.com. December 1, 2020 [December 2, 2020]. (原始内容存档于2021-02-15).
- ^ Official Listing for MrBeast 50 Million Subscriber Award. societyawards.com. [April 13, 2021]. (原始内容存档于2021-04-14).
- ^ @Pinkfong. YouTube sent us this stunning ✨Custom Play Button✨ to celebrate Pinkfong Baby Shark's English channel for reaching 50 MILLION SUBSCRIBERS! Thank you to our fans for all the love and support💕! Your love is a gift we always treasure. #Pinkfong #BabyShark #RubyButton (推文). August 5, 2021 [August 8, 2021] –通过Twitter.
- ^ YouTube. Tweet. Twitter. May 29, 2019 [2020-03-03]. (原始内容存档于2020-11-12).
Hey @TSeries, you might want to make some space on your shelf for something new and shiny...
- ^ 存档副本. [2020-03-03]. (原始内容存档于2022-05-18).
- ^ Spangler, Todd. MrBeast Tops 100 Million YouTube Subscribers: ‘I Hope to Do YouTube Until the Day I Die’. variety.com. July 28, 2022 [August 1, 2022]. (原始内容存档于2022-07-29).
- ^ Perez, Sarah. YouTube overhauls its problematic verification program. September 19, 2019 [October 22, 2019]. (原始内容存档于2019-09-19).